RICHEN Showcases Vitamin & Mineral Nutrition Innovations at Vitafoods Asia 2025

From September 17–19, 2025, Thailand hosted Vitafoods Asia, the most prestigious nutrition and health event in the Asia-Pacific region. The exhibition brought together global leaders and professionals to witness groundbreaking innovations and emerging trends in the fields of dietary supplements, functional foods, and health nutrition.

Richen with Innovative New Materials, unveiled their latest breakthroughs in mineral-based nutritional ingredients, delivering a powerful showcase of research  in functional ingredient applications.

At Vitafoods Asia 2025 in Thailand, Richen presented its core concept of “Innovative Vitamin & Mineral Nutrition Plus Solutions”, featuring a strong portfolio of flagship products including Rivimix^® Costum Premix, RiviK2^® Vitamin K2, Pure-Chel™ Chelated Mineral Salts, Rimind PS^® Phosphatidylserine, Rigaba^® Gamma-Aminobutyric Acid (GABA), and Rivilife^® FSMP (Foods for Special Medical Purposes). The booth attracted a steady flow of visitors, engaging customers, partners, and industry experts in active discussions.

To deliver a hands-on experience, Richen launched seven fortified mineral nutrition prototypes in the form of gummies and tablets, giving professional visitors a direct understanding of ingredient applications. Richen has long been committed to advancing functional raw material research centered on vitamins and minerals, consistently addressing formulation challenges across different finished dosage forms.

Among the highlights was the new EasyTaste Magnesium Bisglycinate, engineered to reduce the fishy odor and lingering bitterness commonly associated with magnesium bisglycinate. The innovation earned widespread praise. In a blind taste test of 50 participants (100 mg magnesium/100 mL aqueous solution), EasyTaste Magnesium Bisglycinate showed significantly weaker off-notes than competing brands, with no astringency—delivering a clear sensory advantage.

“Bone & Cardiovascular Health” Solutions

RiviK2^® Vitamin K2 – the purest natural all-trans Vitamin K2, with purity above 98.5% (higher than USP standards). Produced via eco-friendly extraction without organic solvents, RiviK2^® offers exceptional stability and safety. It is available in customized dilutions (crystals with tailored concentrations and carriers) and encapsulated forms with outstanding stability in complex calcium-magnesium blends.

“Brain Health” Solutions

Rimind PS^® is derived from non-GMO soy lecithin using enzymatic conversion, protected by three Chinese invention patents and one PCT patent. It offers versatile application forms: the CWD type disperses well in milk powders, solid beverages, and liquid products.

Richen also introduced new PS granules with improved flowability and stability over traditional powders, making them ideal for tablets and capsules, enhancing production efficiency and product stability. This expansion further enriches Richeng’s PS product portfolio, providing clients with more dosage options.

“Sports Nutrition – Ready-to-Drink Powders” Solutions

Rivimix^® Custom Premix – a customizable blend of vitamins, minerals, and amino acids, formulated for specific groups such as children, seniors, and athletes. Rivimix^® can be stably applied across multiple dosage forms, including powders, tablets, capsules, gummies, and liquid orals. Richen backs its offerings with professional, responsive service to ensure every customer receives timely and expert support.

“Gentle on the Stomach, Highly Absorbable” Solutions

Pure-Chel™ Chelated Mineral Salts – designed for true chelation, high absorption, excellent application properties, and minimal irritation. With superior bioavailability, these minerals are more efficiently absorbed by the body. Through a unique crystallization process, Pure-Chel™ delivers higher purity along with outstanding particle size, bulk density, and flowability, supporting diverse formulation needs.

From raw material R&D to application breakthroughs, and from technical innovation to consumer experience, Richen demonstrated the global vision and product excellence of Chinese enterprises at Vitafoods Asia 2025. The company has already reached cooperation agreements with partners across Southeast Asia and Europe.

Richen will continue to focus on “Innovative Vitamin & Mineral Nutrition Plus Solutions”, working with industry partners to promote high-quality development in the nutrition and health sector—injecting fresh momentum into global wellness.